MARKETING COPYWRITING MISSION Marketing and advertising copywriter, Estelle Roelofse, anchors Copy that speaks. She enables clients to get a strong marketing message across that will move products quickly and promote services efficiently. MARKETING COPYWRITING OPERATION Open and constructive two-way communication with the client filters through a variety of options to determine the best route for launching a target-oriented marketing message. Working with the energy value of both verbal and visual components, ensures the overt and subliminal copy messages are as positive and target-market geared as possible. Aspects of the Marketing Mix are discussed and CV, advertisement, brochure or website content debated. Website copywriting is web-friendly for maximum Search Engine Optimization. MARKETING COPYWRITING PROCESSES Clients are in the picture at all stages of the copywriting process through the efficient use of technology. Urgent emails are confirmed via SMS and an indication of when approval is needed to meet the copy deadline, is given. Clients' schedules are taken into consideration to determine realistic deadlines. MARKETING COPYWRITING COSTING Copywriting work is commissioned on an hourly rate with an estimated time-span indicated. Hours are carefully documented. 50% Deposit is needed up front and the full balance on completion of the project. SPEAKING MARKETING RESULTS Follow-up phone calls are standard to assess progress and marketing effectiveness.